Search engine algorithms

The role and impact of search engine algorithms

Search engine algorithms have a significant impact on the ranking and traffic of a website. If the website meets the requirements of the search engine algorithm, it can be recognized and recommended by the search engine, thus improving the ranking in the search results and attracting more users to visit Conversely, if the website violates the rules of the search engine algorithm, it will be punished and downgraded by the search engine, thus lowering the ranking in the search results and losing more users to visit.

Search engines usually update and optimize their algorithms continuously according to user needs, market changes, technological development and other factors to improve search quality. At the same time, search engines will constantly fight against websites that violate the rules, cheat and deceive, and compete maliciously in order to maintain search order and fair competition.

Classification of search engine algorithms

Search engine algorithms can be divided into two categories: core algorithms and specialized algorithms. Core algorithms are the basic algorithms of search engines, which are mainly responsible for the comprehensive evaluation and ranking of websites. Specialized algorithms are designed for specific problems or scenarios and are mainly responsible for combating cheating websites and improving the ranking of quality websites.

The main algorithm of Baidu search engine

Currently, Baidu has released more than 30 kinds of specialized algorithms and updates the core algorithm from time to time. Here are some important specialized algorithms and their main contents.

• Baidu's Thunderbolt Algorithm:The algorithm mainly targets websites that acquire a large number of irrelevant or low-quality hyperlinks through purchasing, exchanging, software, etc., as well as maliciously brushing clicks through software and robots. The algorithm will penalize the cheating websites and count the cheating behavior of the website into the site history, and serious cases will be blocked for a long time.
• Baidu Ice Bucket Algorithm:The algorithm mainly targets websites that acquire a large number of irrelevant or low-quality external links through purchase, exchange, software, etc., as well as post a large number of irrelevant or low-quality links through spam comments, forum posts, message boards, etc. The algorithm also targets sites with a large number of irrelevant or low-quality links. The algorithm will downgrade these websites, lower their rankings in the search results or even delete them outright!
• Baidu Power Wind Algorithm:The algorithm is mainly aimed at those through the collection, plagiarism, pseudo-originality and other ways to obtain a large number of duplicated or low-quality content, as well as through the hiding, jumping, horse-hanging and other ways to deceive the user and search engine site the algorithm will be downgraded or deleted from these sites, and to improve the ranking of the original content.
• Baidu Fine Rain Algorithm:The algorithm mainly targets those websites that acquire a large number of low-quality soft promotional links through purchase, exchange, software, etc., as well as those websites that influence users' judgment and choice through soft promotions. The algorithm will downgrade or remove these websites and improve the ranking of high-quality content.
• Baidu Hurricane Algorithm:The algorithm mainly targets pages that contain a lot of advertisements, pop-ups, malicious plug-ins, etc. that affect the user experience, as well as pages that contain pornography, violence, gambling and other offending content. The algorithm downgrades or removes these pages and improves the ranking of high-quality pages.
• Baidu Xinfeng Algorithm:The algorithm focuses on websites that deceive users and search engines by hiding, bouncing, and horse-trafficking, causing users to visit pages that do not match or are harmful to the search results. The algorithm downgrades or removes these sites and improves the ranking of normal pages

Baidu search algorithm specificationThe systematic clarification of the search optimization process is not allowed to occur in the violation of the problem, the need to avoid the operation of the "minefield", to help developers to better improve the quality of their own resources.